B&L Information Systems in Bridgman Michigan, the leading provider of ERP solutions to the metal casting industry, has an immediate need for a Marketing Specialist.
The Marketing Specialist develops and oversees marketing programs in specific channels, to support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
We Offer a great benefit package:
$45,000 - $50,000 annual salary Paid healthcare Profit-Sharing plan
401k plan with company match 2 weeks paid vacation (3 weeks after 5 years)
Gym membership Professional development opportunities
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Provide and execute the marketing plan for company events/conferences
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on l
Location/Region: Bridgman, MI (49106)